Guides
What we have learned making AI creative.
Short, practical guides for marketing teams. No hype.
What is an AI creative system?
An AI creative system is the set of tools, templates and review steps a marketing team uses to make on-brand content with AI. Here is what goes into one.
AI UGC vs creator UGC: when to use each.
AI UGC is fast and cheap to test. Creator UGC brings real trust. A practical guide to when each one makes sense for paid social.
How to set up an in-house AI creative workflow.
A step-by-step plan for marketing teams that want to make ads and product content with AI in-house, consistently and on brand.